Canadian Sustainability Intelligence
Every product
carries a hidden
price tag.
EcoLens reveals the full cost of what you buy — carbon, water, packaging, and land use — priced in real dollars and personalized to where you live in Canada.
~$190
CAD per tonne CO₂
77x
grid emissions spread
3
pricing layers
Our Approach
Most sustainability apps give you a score.
EcoLens gives you the math — numbers built on peer-reviewed science, adjusted to your life.
5
externality cost calculators
7
hyperlocal dimensions
3
pricing layers, always sourced
How It Works
Scan the product
Point your camera at a barcode or label. We identify it instantly using Gemini AI and Cloudinary image processing.
We fetch real prices
Three layers pull verified prices from Loblaw banners, live web sources, and retailer pages. If a price cannot be found, we say so.
We calculate the true cost
Carbon, water, packaging, and land use are each converted to a dollar amount using Canadian environmental research. Your province and vehicle factor in.
You decide with full information
Sort alternatives four ways. Greenest, cheapest, best value ratio, or lowest environmental damage. The choice is yours.
Features
View Demo →Product Scanner
Snap a barcode or label. EcoLens identifies the product, scores its sustainability, and breaks down every hidden cost personalized to your province and lifestyle.
True Cost Breakdown
Carbon, water, packaging, and land use each priced in CAD using peer-reviewed Canadian environmental data.
Smart Comparisons
Sort alternatives four ways: greenest, cheapest, best value ratio, or lowest environmental damage.
Receipt Analysis
Upload a grocery receipt and get a full sustainability breakdown of your entire basket at once.
Hyperlocal Context
Your postal code, vehicle, and city recycling programs all factor into every number you see.
Get Started
See what your groceries
actually cost.
Set up your profile with your postal code and vehicle. Every score and cost you see will be grounded in your actual life.